Her Bravado

As I mentioned the other day, I probably haven’t watched a music video all the way through in years. Many years. Maybe even not since something like 2003 or 2004 have I watched a music video in its entirety in order to experience its accompanying song. After I wrote this, Courtney was quick to point out that her, Nick and I did watch several Pop-Up Video episodes (my favorite is Meat Loaf’s “I Would Do Anything For Love (But I Won’t Do That),” because I can’t figure out if he’s a vampire or just a regular beast and it’s thrilling), but I say that doesn’t count.

Even though I don’t watch videos and I’m not in the demographic of networks that claim to play them, I did know about Lorde before the Grammys and listened to her EP non-stop for probably a 3-week period. Um, because she’s great? She’s a 17-year-old Kiwi who writes these devastating pop songs and that’s really fucking cool, is why. My favorite track was “Bravado” but I still liked “Royals” plenty, and thank god because that was everyone else’s favorite.

Going along with me not watching videos is me not watching the Grammys (I’m one of those assholes who doesn’t have regular TV and I am nowhere near motivated enough by award shows to live stream them on my laptop). So I didn’t see Lorde perform, but I did see mention after mention of her on my Twitter feed and felt a weird sense of wanting to protect her from the snarky bitches of the Internet.

Here’s the thing, Internet. When a 17-year-old Kiwi girl who makes the most interesting and addictive pop songs of the year wants to dress goth for her first awards show, you fucking let her dress goth for her first awards show. You don’t make shitty jokes about how she looks scary or seems out of place, or how she can’t dance even though she’s not a fucking dancer. You understand that she’s 17, she can do whatever the fuck she wants, and I wish I’d had the balls to wear black lipstick and freak out the whole country on live TV when I was her age. I thought she looked cool.

I guess these were the same people calling Miley Cyrus a whore for that one thing she did with the foam finger, and I guess that’s kiiiiiind of their job (and by “job” I mean something they don’t get paid for but do even when they’re pooping). And they’re the same people who shit on pretty much everyone all the time, but interestingly seem to spend most of their energy on women (yes, Beyoncé’s hair looked wet, but she fucking killed it and do you really think she looks like a drowned dog, because I think she looks fucking fantastic no matter what she’s doing). Dudes like Macklemore and Pharrell got mocked because of the content of their lyrics and a hat, respectively, but the women at the Grammys got mocked for how they looked, even while performing songs they had created themselves.

This is part of the reason why I’m glad I don’t have regular TV or spend a lot of time consuming the type of media that’s on it. It’s kind of like advertising. Years ago, Thomas told me that he refused to have TV because he couldn’t stand the ads, although it was more like he couldn’t stand that he was so aggressively being advertised to. At the time, I agreed that advertising was annoying and dumb, but I argued that it was never going to not be prevalent so it was easier to simply learn to ignore it. Ignore commercials. Ignore product placement. Ignore billboards. Ignore the constant messages from corporations that you’re not cool or happy or attractive enough right now but you could be if you purchased their product. And you can ignore this. I think that we’ve gotten to the point where we barely even recognize advertising anymore. Not once during my daily commute do I notice one of the billboards along the road and think “hmmm, yes, good point, I should spend money on that.”

But lately, I’ve come to understand Thomas’ point. Yes, it’s easy to ignore advertising and I still don’t think that all of TV is evil just because it depends on advertisers, but ignoring something doesn’t make it go away. Corporations are always trying to find ways to reach people like me. To make me notice and care. And I can ignore music videos and awards shows all I want, but there will still be people out there trying to tear down a teenager for wearing a certain dress (not sexy enough, but wait, you can also be too sexy!). They still want me to hear them, too. And I worry that eventually, I will have ignored these people for so long that the most casual misogyny will go by unnoticed.

About erineph

I'm Erin. I have tattoos and more than one cat. I am an office drone, a music writer, and an erstwhile bartender. I am a cook in the bedroom and a whore in the kitchen. Things I enjoy include but are not limited to zombies, burritos, Cthulhu, Kurt Vonnegut, Keith Richards, accordions, perfumery, and wearing fat pants in the privacy of my own home.
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3 Responses to Her Bravado

  1. Courtney says:

    If I watch Hulu I turn the sound off when the commercials come on. Sometimes I put something in front of the screen, too. Nick said, “That’s how my grandpa watches TV.”

    Amanda Palmer did a pretty decent post about how people wonder why bullying is so prevalent but somehow don’t connect it with the fact that kids see the people they look up to getting hated on online by grownups, peers and other famous people, alike.

    Also, ever since I took an advertising class, I’ve believed that you can’t ignore ads. They base themselves on pictures and the thing about pictures is, they hit your subconscious first; before you have a chance to consciously ignore it, the message has been implanted.

    Also also, this is why I fall into the “Banksy is genius” camp: http://linneawest.com/banksys-coca-cola-ad/

  2. I think you hit the crux of the problem right on the head! It’s not about what she did or didn’t wear. It’s about the undeniable, un-ignorable truth that people ESPECIALLY other women, are beating “her” (in quotations for all the other women in her place) down on the least important aspect of the entire performance. Instead of talking about how insanely driven and talented a 17 year old girl is to have gotten there in the first place! Argue over the merits of her music, if you don’t like it, but what does appearance have anything to do with being an amazingly successful young MUSICIAN? I, like you, do not watch television… I don’t have cable, I have internet for which I do not use to watch television. I’m a lover of esoterica(movies, music, literature etc), … I still have a VCR – proudly(yes I do have a DVD player) and a gi-normous collection of VCR tapes and DVDs(not half as many). But, I digress… what scares the shit out of me is exactly what you identified in marketing. it’s going as far backwards as my legislators where women are concerned. Misogyny is running rampant from TV commercials to Bills on Capital Hill!!! Cyber trolls and haters are everywhere spitting venom safely behind their computer screens and mountains of used tissue and the growing pile of used Jergens lotion bottles since there has been a platform for them to use… but, what gets me is that Government, hand in hand with their precious Big Business buddies and other ridiculously wealthy good ‘ole boys are baiting the hook and it’s now the majority not the minority spitting hateful at successful women. I mean, it’s been the Modus operandi of men since the advent of organized religion(not hating on anyone’s faith) to seize the opportunity to vanquish the power of women, because we scare the shit out of…sadly nowadays the apparent majority of men, due to their insecurities and incessant need to control us, lest we unite as we did when we were the tribal leaders, the counsel, the brains behind the entire village operation while the men were out hunting and buggering each other. And, even then men worshiped us because we were able to see the greys in their PROVEN black & white world…our ability to create, organize, teach, and of course the magical GOLDEN POON-NAN-NAY which could do so much and most importantly develop and deliver life(without whining). So, they have insidiously been using “subliminal stimuli” since the 2nd World War… however, because technology is so fast and constant and in your purse, pocket or hand all the time the Gen Y-ers have been saturated since elementary school and far more fast and furious in high school, then college…and now, wow. No, I’m not a man hater… I’m just sick and tired of this never-ending target on our asses, the ceaseless dismissal of our talent, creativity, intellect, savvy, etc… reduced to objects, referred to as female dogs, and fighting our own to see the truth. It’s disheartening, then again I’m going to be 40 this year and maybe I’m just damned tired. By the way, I actually have your blog sent to my email, it’s the only thing I really read on my phone other than phone numbers… it’s brilliant, you’re a wonder-full woman. It’s so refreshing to read a woman telling it like it is and damned shaming because I’m a slack-ass of enormous proportions, I haven’t written in my blogs since…oh, never-mind that’s just gross. Hehe. Thank you again for your insightful, “in your face”, tell it like it is blog…I’m never disappointed!

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